23 YEARS OF AB GROUP
During the new economy development in Vietnam, in 1993, A&B was established as a construction company which specialised in executing industrial zones, hotels, resorts, factories and showrooms for Japanese and other well reputed international groups. Particularly, we offered prestigious contract packages to Honda, Hazama, Mitsubishi, Fujitsu, Waco, Rohto, Mabuchi Motor Vietnam, Hallavimexpile Concrete, Prudential and Hitachi. This allowed us to form the strategic partnerships with top eminent corporations that initially established our reputation.
In 1996, A&B extended the business scope to interior equipment design, execution and distribution in Vietnam, Laos and Cambodia market. During this period, we not only started manufacturing high-quality wooden furniture but also offered bid packages including various and luxury interior furnishing supply to Nokia and Samsung located in South and Central Vietnam. Additionally, Motorola Ha Noi, Da Nang and Ho Chi Minh city were also our partners whom we provided our showroom system construction service.
From 2003, A&B has shifted its path into real estate sector and aimed to become one of the professional real estate investors in Vietnam which mainly focused on luxury projects in Ho Chi Minh city, Binh Thuan, Nha Trang and Phu Quoc. Specifically, the company highlighted the strategic vision of establishing high-class resorts chains along Vietnam’s beautiful shoreline.
Our A+ office tower, located at 76A Le Lai, District 1, HCMC, came into operation.
The L’Anmien beach resort was launched in Mui Ne – Phan Thiet and this marked the first milestone in our adventure of luxury property investment
A&B formed a strategic alliance with Minor Hotel Group, which resulted in the rebranding of L’ANMIEN to Anantara Mui Ne Resort and Spa and five-star hotel standards. This partnership allowed A&B to pursue larger opportunities in the competitive market but most importantly, it built a strong foundation for us in actualising the ambition of becoming the leader in lodging and hospitality industry.
Our firm robustly expanded the business by implementing a handful of new projects namely Nam Nghi Phu Quoc Island, A&B Nha Trang Central Square, 5-star Hon Heo Resort.
VISION, MISSION AND VALUES
THE WORLD IS CHANGING AND THE MARKET IS BECOMING MORE DYNAMIC THAN EVER. THEREFORE, IN ORDER TO UPHOLD OUR REPUTATION, LEAD THE INDUSTRY AND ACHIEVE THE SUSTAINABLE DEVELOPMENT; IT IS ESSENTIAL FOR US TO UNDERSTAND THE TREND AND ACTIVELY RESPOND TO THE CHANGES WHILE PRESERVING OUR CORE VALUES – THAT SETS A SOLID FOUNDATION FOR THE COMPANY’S ROADMAP TO THE FUTURE SUCCESS.
A&B’S ROADMAP STARTS WITH THE VISION, WHICH SHAPES ALL OUR STRATEGIC BUSINESS DIRECTION:
“LET US HELP YOU LIVE THE DREAMS YOU DID NOT KNOW YOU HAD VIA INSPIRING THE MOMENTS OF PEACE AND CREATING UNIQUE EXPERIENCES.”
IN ORDER TO ACHIEVE THE VISION, A&B’S MISSION DESIRES TO DELIVER THE FINEST RESORTS AND COMMERCIAL PROPERTIES THAT COULD REFLECT THE VIETNAMESE CHARM AND ELEGANCE BUT STILL QUALIFY THE INTERNATIONAL LUXURY STANDARDS.
OUR COUNTRY’S ALLURE LIES IN THE WAY HOW THE LOCAL CULTURE IS IN HARMONY WITH THE NATURAL SURROUNDINGS AND THIS BELIEF LEADS TO THE CONSTRUCTION OF REAL ESTATES WITH EXCLUSIVE CHARACTERISTICS FOR THOSE WHO SEEK THE BEST AND DISTINCTION.
THE CORPORATE VALUES SERVE AS THE COMPASS FOR OUR ACTIONS AS WELL AS ENCOURAGE US TO ACHIEVE OUR BEST.
ACTIVE: A COMMITMENT TO BE ACTIVE IN SETTING AND ACHIEVING OUR GOALS WITH PASSION AND PROFESSIONALISM.
BRAVE: A WILLINGNESS TO STEP UP TO NEW CHALLENGES, TAKE RISKS AND STRIVE FOR EXCELLENCE, INTEGRITY AND EFFICIENCY.